When a potential tenant checks about a floorplan, the probability of them getting a higher rental goes up as a result of the yield management software that landlords use. Then again, if the renter asks the landlord general information about investment property without specifying which property they are looking for, the rental cost then diminishes. A New York Times article highlights that this technology innovation can be useful to renters as well. “Just as travelers can lower their airline fare by flying at off times, residents can often lock in lower monthly rents by agreeing to lease terms that help apartment owners avoid downtime or fill less popular units.” Additionally, Marcus Hiles proposes that off season, for instance, late fall or early winter is the ideal time for renters to sign leases.

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